After dominating TikTok, YouTube, and Instagram for the last three years, the clean girl aesthetic is finally on its way out. The glossy skin, slicked-back buns, and the “no-makeup” makeup looks that ruled our feeds are being replaced by something more dynamic, real, and expressive. In 2025, makeup is taking a new direction — goodbye minimalism, hello character.
As Foriu’s professional makeup artists are already seeing with our clients, the hottest makeup trends of 2025 are about embracing personality, texture, and color. Whether you're planning your next night out, a special event, or just want to refresh your look, here’s everything you need to know about this year’s biggest beauty trends.
Satin Skin: The New Natural Foundation Trend
Glowy skin had its moment, but 2025 is bringing in a fresh finish: satin skin. This makeup trend strikes the perfect balance between matte and dewy, creating a smooth, natural skin finish that reflects light only where you want it (like on the cheekbones or brow bone). Forget the ultra-glazed, hyper-highlighted look. Satin skin looks healthy, breathable, and real.
Satin skin makeup is especially flattering for both daily wear and event makeup, offering just enough coverage to perfect the skin while allowing texture and dimension to shine through. It’s already becoming one of the most requested 2025 foundation trends for makeup services at Foriu.
Berry Blush and Bitten Lips: Bold Yet Wearable
One of the most exciting changes this year is the shift from bright red lips and rosy cheeks to deeper, richer hues. Berry blush and cherry-toned lip colors are trending, and they’re adding a sultry, romantic twist to everyday makeup.
Say hello to the bitten lip trend. A soft, blurred-out lip that looks like you’ve just had a cherry popsicle or a sweet kiss. This trend draws inspiration from K-beauty and works perfectly with deeper berry lipstick shades. It’s flattering, low-maintenance, and beautifully imperfect.
Cream blush in cherry, wine, and raspberry tones is also taking over. These shades give skin a natural flush, and when paired with satin skin, they create a fresh, youthful finish.
Greige Eyeshadow and the Return of Color
Color is making a massive comeback in 2025, especially on the eyes. After years of soft browns and neutral tones, bolder looks are back (though with a wearable twist). Enter greige eyeshadow: a chic mix of gray and beige that gives a grungy, editorial feel without being too dark or dramatic.
We’re also seeing a resurgence of blue and grey eyeshadow, reminiscent of the '80s but softer and more diffused. This season’s eye makeup is less about structure and more about expression. Think rockstar vibes, smudged lids, and softly layered textures. This is not about perfection, it’s about attitude.
Glitter Eyeshadow Is Back—But It’s Subtle
Yes, glitter is having its moment again but not in the chunky, over-the-top way of past years. In 2025, glitter eyeshadow is refined, elegant, and strategically applied. Micro-shimmers and soft sparkles placed at the inner corners of the eyes or gently patted across the lids are becoming a go-to for party glam and editorial-inspired looks.
This glitter makeup trend is perfect for clients who want something playful and radiant without going full festival. Our Foriu Pro's love using subtle shimmer to enhance natural eye shapes and bring a bit of magic into everyday beauty routines.
Goodbye Defined Lip Liners, Hello Soft-Edge Lips
The heavily overlined lips of 2024 are taking a back seat in favor of something more lived-in. The blurred lip makeup trend favors soft edges, glossy finishes, and finger-blended application. Think smudgy cherry lips that look effortlessly chic, not overly contoured.
This trend pairs beautifully with berry tones and natural finishes, making it a perfect match for the other 2025 makeup movements. It’s romantic, wearable, and easy to reapply on the go.
Foriu Brings the 2025 Makeup Trends to You
Whether you're in Miami, New York, Houston, Las Vegas or Chicago, Foriu’s On-Demand Makeup and Hair services are designed to bring the latest beauty trends straight to your door. We specialize in creating looks that balance editorial edge with everyday wearability—so whether you're going for satin skin, berry blush, or glitter-flecked lids, we’ve got you covered.
Our expert artists stay on top of the latest makeup trends in the U.S. to help you feel confident, current, and completely you. With no hidden fees, no travel costs, and fully personalized service, Foriu is your go-to for modern glam that moves with you.
Ready to try the makeup trends everyone will be wearing in 2025? Book your session today with Foriu and redefine your beauty routine!
